Our Guide to Cover Letters


Searching for a new role can be a repetitive and tedious task and it is likely that if you're actively looking, you'll apply for a number of roles in any one search. Because of this, it can be tempting to recycle the same cover letter over and over. 

There are a number of reasons this is the wrong thing to do:

  1. No job is the same and the purpose of a cover letter should address the role requirements listed in the advertisement, which means a generic cover letter misses the point and there's a high probability the hiring manager will skip past your application
  2. Cover letters are a perfect way to show your attention to detail, so use the right salutation, finding the hiring managers name is preferred, but their job title will do if you can't find their name. Research has shown 84% of hiring managers will skip an application if their name is not included
  3. And above all else, it's a 250-word opportunity to sell yourself and show what a perfect fit you are for the role - don't miss this opportunity! 

So, you know you need to write a new cover letter for each application, but how do you start?

In the first paragraph, introduce yourself professionally and explain why you're applying for the advertised role.

In the second paragraph you should demonstrate why you fit the criteria - bullet points are a good way of demonstrating this. In the third paragraph you should draw on your past experience/ achievements and how you will bring this to the advertised role.

Finally, you should share you contact information, express an interest in discussing the role in further detail and sign off formally.

If you're still unsure on how to approach writing a cover letter for your dream role, LGEA members are entitled to assistance from the dedicated Careers Team. If you'd like to take advantage of this service, contact careers@professionalsaustralia.org.au.